Adwords Landing Page

Post by Jan Sepstrup

Have you ever danced with a partner who suddenly made a move you didn’t anticipate – and that brought you off balance for a whilst?

Nicely, that is how it is to dance with Google! They do it all the time.

I April numerous Google AdWords advertisers suddenly had their minimum bids raised by five, 10 or a 100 times, due to the fact of Google’s Quality score.

And now Google is dancing once more and causing a lot of discussions in AdWords forums. It appears that this time Google is targeting affiliate landing pages and squeeze pages below the parole “These pages are not adding any value to the user knowledge”.

No one truly knows what is happening – Google AdWords support cannot truly support you – not even if you’re a massive time consumer making use of ,000+ a year on Google AdWords!

Some junk Produced-For-AdSense web sites survive fine and a lot of legitimate on the web company have been hit by the “AdWords Landing Page Top quality Score”-hammer. Correct now the Google dancing does not genuinely make sense.

There’s an intriguing discussion about this subject on Webmaster Planet. The discussion begins with a:

“Open letter to Google Relating to Adjustments to The AdWords Plan”:
http://www.webmasterworld.com/google_adwords/3003366-1-30.htm

(You have to register and login to read the discussion.)

One particular quite informative email about this problem was send from Affiliate Classroom. They’ve send out a extremely very good report about the existing scenario:

- Surviving Google free of charge report:
http://www.jasmedia.com/recommends/survivinggoogle

Here’s one more quote from their newsletter:

“It seems that Google is targeting any sites that don’t let the searcher to acquire directly from the internet site they land on.”

Here’s a couple of the forum posts about that:

- Google key phrases inactive?:
http://www.affiliateclassroom.com/x.cgi?id=1&ampa=t&amptid=29

- Adwords going crazy, “inactive” galore!:
http://www.affiliateclassroom.com/x.cgi?id=1&ampa=t&amptid=30

If you want some background information watch a 45 minute documentary about Google

- “Google behind the screen”:
http://www.guba.com/watch/2000796349

Truly intriguing – and a little scary.

Whenever Google starts dancing you may get into difficulty – or new possibilities will open. Only time can show how these new Google AdWords modifications will influence your internet advertising.

Google AdWords is a fantastic targeted traffic source, but do not put all your eggs in 1 basket!

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