Article by Ba Kiwanuka
Is not it fascinating how each time that Google clamps down on Adsense/Adwords arbitrage a flurry of fantastic and irresistible (for newbie marketers that is) arbitrage delivers suddenly flood the net? But far more on that later, for now let me explain what Adsense arbitrage is just in case you do not know.
Google runs the largest and most well-known pay-per-click advertising model on the world wide web, commonly identified as Google Adwords. The attraction of Google Adwords and other pay-per-click models is that you can draw virtually instantaneous site visitors to your web site or blog. This is really convenient for those webmasters whose internet sites are new due to the fact obtaining relevant site visitors to your net real estate is possibly the greatest challenge for most new web marketers.
Pay-per-click advertising models such as Google Adwords call for the advertiser to bid a certain amount on a particular keyword in order to get their ad strategically located on the SERPs (search engine outcomes pages). For a much better/greater placement of your ad on the SERPs you need to bid much more for whatever keyword you are targeting. Every single time somebody clicks on an advertiser’s ad, they are immediately transferred to the desired destination url that the advertiser designated when setting up that ad.
Also every single time someone clicks on an ad, the advertiser is billed the amount they bid or often much less hence the name pay-per-click advertising. The drawback to pay-per-click advertising is that if you are not cautious you can rack up some fairly substantial fees with small profit to show for it.
The flip side of Google Adwords is Google Adsense. In actual fact Google Adsense ads are really Google Adwords, save for the fact they are located on individual sites and blogs as opposed to the search engine outcomes index page (exact same thing as SERPs).
Google Adsense is an extra-monetization system for webmasters who display such ads (Adsense ads are what are known as Adwords For Content) on their internet sites. Webmasters (Publishers) get paid the amount the advertiser bid to have that ad displayed minus Google’s cut of course, which is 50%!
PLAYING THE ARBITRAGE GAME
As you can see there’s a strong correlation between Google Adwords and Google Adsense which so happens to be the basis of the whole Adsense arbitrage method. Wily marketers realized that if they could bid on inexpensive Adwords and send a lot of visitors from there to MFAs (Produced-For-Adsense websites), which traditionally had small else on them except high paying Adsense ads, then those marketers could make a killing! And numerous of them did!
GOOGLE YELLS: Enough IS Sufficient!
But soon sufficient, since of abuse of the Adwords/Adsense method, numerous advertisers jumped ship and took their organization elsewhere. Of course Google was not happy with this turn of events due to the fact this resulted in a substantial loss of revenue for them, thus by incremental degrees they clamped down on those sites that had been abusing the program. But it seemed that each check they put in place was countered by the wily Adsense profiteers.
For example a while back Google implemented the Adwords top quality-landing-page algorithm, which basically was aimed at Google Adsense templates and MFAs, as nicely as nullifying the method of getting wholesale low cost (irrelevant) traffic with the sole purpose of getting stated site visitors to click on the Adsense ads that-a lot more-or-less constituted the destination internet site in its entirety!
The way in which the Google Adwords top quality-landing-page algorithm worked was as follows: if Google determined that a web site offered little beneficial content (in other words was nothing more than an MFA) or if the content on the destination web site widely varied from the description of the targeted keyword of the Adword ad from whence the site visitors originated, then Google made positive that the webmasters of such offending websites had to bid much much more for their Adwords keywords than the quantity they created as Adsense revenue when someone clicked on the ads on their web sites.
The Adsense profiteers countered this move by abandoning Google Adwords altogether in favor of other pay-per-click models such as Yahoo Publisher Network, Kanoodle and Miva (to mention but a couple of) exactly where they could still bid cheaply for key phrases with which to direct site visitors to their MFAs and Adsense Template sites!
Inevitably, Google has finally reached the point of zero tolerance! Where beforehand they’d been treating Adsense profiteers with some thing akin to kids gloves, now they’ve adopted the large stick approach and ripped off those glove! As of June 1, 2007 Google has indefinitely suspended (interpret as forever) all Adsense Publisher accounts that it deemed guilty of the crime of conduct unbecoming in other words those accounts that largely catered to MFAs and Adsense Template web sites!
ARBITRAGER’S DESPERATE LAST GAMBLE
The Adsense arbitragers know that the game is up, but that does not mean they are going out meekly or quietly! Don’t forget how I remarked at the beginning that isn’t it strange how any time Google shuts down or modifies a system-under-abuse, those responsible for that abuse suddenly litter the web with a proliferation of outrageous funds-generating presents based on that shut down system. Case-in-point is the get-google-adwords-totally free call to arms! Me thinks the sole reason for this call-to-arms is that the webmaster concerned has been shut out of his/her lucrative money-generating source and is looking for a final payday from the unwary.
My assistance to you if you are tempted to fall for this evident scam is: Feel carefully! Do you really believe that Google got where they are (Number 1 in the search engine organization) by allowing marketers to profiteer from a supposed loophole to the tune of 87 million dollars?
You can also bet that a lot of Adsense arbitrage marketers are going to migrate to other pay-per-click systems, such as Yahoo Publisher Network and other lesser pay-per-click alternatives! But it is my belief that they will discover small fortune there too, because typical sense tends to dictate that those organizations will not encourage such activity either. I mean let’s get genuine, if marketers on those other networks really feel that their dollars are getting wasted as they had been on the Adsense network, they’ll jump ship when again!
Google has produced a bold and lengthy overdue overhaul to its pay-per-click system, and with any luck advertisers will begin migrating back to Adsense which ought to benefit those Adsense publishers with genuine content websites as well as Google.
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